As a small business owner, you know that marketing is an essential part of your success. However, if you are on a tight budget, social...

You may have heard a few marketers or people working on your social media talk about ‘organic Reach’ or ‘organic Marketing’. The term...

Human behaviour has always been a fascination to many marketers, and it plays a major part in what we do. Most people who are on the...

“If you keep doing things the same way, you will get the same results.” This is a quote that has always interested me, partly because my...

Marketing is a crucial element when it comes to making your business grow, it is even more important at times such as now. The pandemic...

Social media marketing is not only a great tool for marketing your business, but it is also a major part of your search engine...

During this time of uncertainty, businesses need a video marketing strategy more than ever — and this isn’t a new concept. What has changed

Emotions are the foundation for viral posts and outrage is by far the biggest feed on social media, as demonstrated by a few studies. The...

It’s a mystery, they say. How does my competitor get so many Likes compared to me? I want my account to look like my competitions. I want...

There are many reasons as to why people fail to grasp the ideology behind the perfect Facebook campaign and that’s possibly partly down...

Brand identity Branding defines your business, you, your team and of course customers. It should be a business' 'identity', but only...