Social media marketing is not only a great tool for marketing your business, but it is also a major part of your search engine optimisation (SEO) and without it you will lose a lot of traffic to your competitors. In non-techy terms, if you owned a shop a few doors up from your competitor, it’s like closing the door to your shop in your customers face, so they choose to go to your competitor. This is very important following the easing of lockdown in the UK and retailers opening their doors again, competition will be rife.
The market for social media managers has become flooded with chancers over the past few years, which has resulted in a lot of businesses getting a terrible experience and result. If this is you, please remember that it is not down to the social media platforms, concept, apps, or tools, it is down to the social media manager. Shop around for an expert, it is quite easy to tell if someone knows what they are talking about after speaking to a few.
Another factor in social media marketing and social media management, is simply that your business type doesn’t work on social media, but….you still need to be active on social media, in order to increase your domain authority. Plus, just because your profiles are not successful organically or creating viral trends, it doesn’t mean to say that Facebook or Instagram paid for adverts won’t work for you. In fact, a lot of businesses do find that paying for adverts works for them and they don’t focus so much on the organic engagement.
So how does having a social media manager or digital marketing consultant help you?
1. You are not tech savvy
You may be the most knowledgeable person on the planet when it comes to selling Kitchens or Shoes, but not one person is capable of being an expert in everything.
If you're not aware of the difference between a 242% (according to OptinMonster) open rate of a marketing message on Facebook and an email marketing open rate of 33%, then perhaps it's time to put someone in charge of your social media.
Why spend hours writing content or trying to work out how to create an advert on Facebook, when you can pay someone who knows what they are doing, to do it. It will save you time and money in the long run and if you choose a social media manager worth their salt, you will reap the benefits financially too.
2. You are too busy
Most business owners live moment to moment, the thought of sitting down and focusing on social media marketing is too much.
As your business grows, you won't have the time to manage your social media plugins and profiles. If you are putting in 40 hours a week, you can't spend an additional 30 hours a week on your social media marketing.
Recruiting a social media manager can help you in a number of ways. Facebook Messenger has a "very responsive to messages" badge for businesses that respond to at least 90% of their messages in 15 minutes or less. Every second counts. If you're not ready for automated chatbots, you'll need someone there to address customers' concerns and deal with their issues in real time.
3. You're not hitting KPI’s
The whole process of a marketing plan is figuring out how many people you want to convert, how many new followers you want to gain, and how you're going to advance your campaigns. Through all of this, you may discover that you’re not reaching all the targets you had hoped to hit.
It might be time to pull in a social media manager to help you implement your marketing plan and manage the data. They can work on gaining the new followers and growing the social media arm of your campaign. This will free you up to pour more resources into other marketing outlets to achieve your desired results through analytic research.
4. You're doing social media work last
Most business owners have a schedule they follow every day. If you find that, day after day, you're more worried about getting better plugins for your site, how your email marketing campaign is doing, and how your next product brainstorming session is going to turn out than your social media presence, maybe you're just not interested in handling that aspect of the business.
A social media manager can change that for you They can take the burden of managing your social accounts off your shoulders, freeing you up to think about the things you need prioritise.
If you identify with any of the above scenarios then it might be the perfect time to give The Social Butterflies a call. We don’t offer social media packages because every business is different, every business has a unique selling point, so why would anyone suggest a basic package as a solution to your digital marketing.
If you would like to find out more about how we can help grow your business, please get in touch for a FREE audit and once we have taken a look, we will make a recommendation. Email firstname.lastname@example.org or call