If there is no struggle, there is no progress
You may have heard a few marketers or people working on your social media talk about ‘organic Reach’ or ‘organic Marketing’. The term organic marketing refers to the act of drawing your customers in naturally over time, rather than via paid links or boosted posts. Organic reach is of course the preferred option, over spending money on adverts.
The problem with organic marketing is that can take years to reach or meet targets that a business owner quite rightly wants to achieve. The world of digital marketing and media is becoming increasingly overcrowded in terms of competition. Social media users jumped by more than 13 % over the past year, bringing the global total to nearly 4.2 billion. That’s over 1 billion new users over the last three years.
Organic marketing is the dream, but it takes a lot of time and effort spent in other areas such as content creation, which can be anything from videos, blogs, partnerships with other businesses. It takes effort, planning, implementation, it doesn’t just happen.
Gone are the days that you put a post on your business page and you get 10 customers out of it, free of charge - it’s a different landscape entirely. Your competitors are doing the same thing and targeting the same people, they might be paying for adverts or investing in SEO to deliver business to their door. Today’s world of digital is not a place to be complacent, you need to meet your competitors head on.
We have ways of finding out what you competitors are doing online and can proactively create campaigns to match your competitor head-to-head. Thanks to Ubersuggest, a platform that we use at The Social Butterflies we can gather data and use it to your advantage. Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
Be smart, don’t rely on organic reach alone, unless of course you know for a fact that your competitors aren’t spending a penny elsewhere.
If you would like us to run a free audit on your business and your competitors, please get in touch with helen@thesocialbutterflies.co.uk or vicky@thesocialbutterflies.co.uk
We are here to help give your business the butterfly effect.