During this time of uncertainty, businesses need a video marketing strategy more than ever — and this isn’t a new concept. What has changed over the past year or so, is how important videos are on EVERY distribution channel.
Video should no longer be just a one-off effort on your overall marketing plan. It is paramount to the success of your outreach and campaign efforts … especially your social media strategy.
Video has become an integral part of social media. HubSpot Research shows that consumers favour 4 top social media channels to watch videos.
If you are not using video in your marketing mix, then you are likely falling behind. Cost may be an issue, time, or know how, but don’t panic. For most videos, the simple and raw approach makes videos more authentic, or there are platforms that create videos for you using your content.
Better yet, video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone and then hand it over to the experts to edit…and voila.
Regardless, between camera equipment to lighting to editing software, the topic of video marketing can still seem complicated. That's why we would like to introduce you to our new business partner Hallmark Remote.
Hallmark Remote have been making corporate videos long before the social media scene boomed and they are now offering small to medium businesses the benefit of their years of practical and professional experience. They are the Gaudi to your website and social media channels and they don’t cost any more than the template video creation platforms.