There are a lot of ‘Directories’ and ‘Social Media Experts’ out there offering Businesses the answer to their prayers promising leads and raising awareness for their brand with packages offering numerous things and some Businesses get offered social media promotion on top of whatever else it is they have bought. As an example some Businesses charge an extra £25 for social media promotion on top of their base rate and some charge an extra £150 and of course with social media marketing exploding all around us this is the way of the world and what Business wouldn’t charge for access to their online audience?
By offering these packages these ‘outfits’ are praying on those that can’t afford social media management or general advertising and offer them an alternative through their following of 60k or 200k and more importantly some people who pay for this privilege cannot afford it and end up going out of business because of their blind faith in these so called experts helping their Business on the path to success.
Here are some questions to ask yourself before paying for social media promotions or management.
Do the Social Media accounts have a reasonable level of engagement for 10k followers?
The average Twitter engagement rate is 0.7% so if an account has 10,000 followers most of their posts will be getting about 70 retweets/Likes per post but if they are getting 1 like or 1 retweet you can safely say this is a fake audience. Instagram has an average engagement rate of 4.21% and Facebook is around the 1% mark depending on the size of the audience. Basically a page with 10,000 real Likes or Followers should not be getting one or two likes here and there, so look closely.
Do the social media accounts have a relevant following for my Business?
If you are a Wedding Industry business there is no point in paying someone to advertise you to an audience of other Wedding Businesses, you need a Bride and Bridegroom.
Can the ‘Expert’ backup their claims to improve my Business with statistics or case studies?
Of course this type of information can be exaggerated and twisted but when you put it all together with the other information you have seen it will give you an overall idea of the Business in question.
Finally trust your gut instinct and stick with it, it’s normally right.
If you need some help or advice with your digital marketing, please contact firstname.lastname@example.org